Pozzi Milano acquires 90% of Venditio to strengt henpresence in the french market

Pozzi Milano, a leading company in the tableware and kitchenware sector, has announced the acquisition of 90% of Venditio, a France-based master agent specializing in the promotion and sale of tableware and kitchenware products. The deal, valued at €750,000, includes an option to acquire the remaining 10% by April 30, 2027. The acquisition marks a key step in Pozzi Milano's expansion strategy, strengthening its foothold in the French market, which accounts for approximately 20% of its revenue. With this move, the company aims to enhance its distribution capabilities, optimize its supply chain, and leverage Venditio's established commercial expertise. Venditio, founded in 2017, has built a strong reputation in the French and Belgian markets. It represents prestigious brands such as EasyLife and Pozzi Milano 1876. The company operates with a specialized distribution network and has managed a total business volume exceeding €10 million over the past three years.

Diego Toscani, Chairman of Pozzi Milano, emphasized the importance of the acquisition, stating: "This strategic move allows us to strengthen our direct presence in France, a market where Italian tableware products are highly valued. With Venditio's expertise and commercial network, we can optimize sales operations and better serve our local partners." Fabio Sanzogni, CEO and Vice Chairman of Pozzi Milano, added: "Integrating Venditio within our group enhances our competitive edge and enables us to maximize value across the entire supply chain." Pozzi Milano has already used its funds to pay €675,000 for the 90% stake. The remaining 10% can be acquired in two tranches starting July 1, 2025, with each tranche priced at €37,500. This acquisition aligns with Pozzi Milano's international growth strategy through targeted investments, reinforcing its position as a key player in the European tableware and kitchenware market.